Where we started
A budding bi-coastal B Corp needed a new brand identity as they transitioned their mission from eco food tours to climate journaling mid-pandemic.
Where we landed
The new brand is inspired by the metamorphasis of nature, both visually and methaphorically. The subdued, gender-neutral color palette evokes a calming visual response.
How we got there
Exploring design ideas, fonts and color palletes. Using market research and company values to inform design.
Playing with natural forms
Using Earth’s pallette
DEVELOPING BRAND GUIDELINES
Simple brand guidelines to be built upon as the brand development continues.
Product design: making the book
The brand guidelines provided a basis for their launch product, two 60-page climate journal books. These eco-focused guided journals provide environmental enthusiasts a place for reflection, healing, climate actions and solutions.
Drafting the inside.
FULLY FUNDED KICKSTARTER CAMPAIGN
Through extensive marketing including press releases, partner give-aways, influencers, blog posts, outreach and social media campaigns, Climate Journal Project reached their Kickstarter goal plus some!
THE WEBSITE
Naturally, Climate Journal Project wanted to continue their brand development by updating their website to match their new visual identity. The solution was to use an in-depth UI analysis of Climate Journal Project’s current website to see in which ways the site design could improve generally and to match the new visual identity.
UI analysis of website
New site graphics
Branded icon set
New homepage
